Why Your Website Is Costing You Leads
What Is a Good Website? 5 Mistakes That Are Quietly Costing You Customers
These days, having a website for your business isn’t optional—it’s expected.
But here’s the truth: most small business websites aren’t doing what they’re supposed to do.
Your website should be more than just an online brochure. It should build trust, help potential customers find you on Google, and—most importantly—convert visitors into real leads. If that’s not happening, there’s likely something broken under the hood.
At MomentumX, we help service-based businesses build high-performing websites that bring in traffic and generate leads. In this guide, we’re breaking down five common website mistakes that could be silently costing you clients.
1. Your Website Loads Too Slowly
In a world where attention spans are shorter than ever, speed matters. A study by Google found that if a page takes more than three seconds to load, over 50% of users abandon it—even if they were interested.
Slow websites don’t just frustrate people—they also hurt your Google rankings. Site speed is a confirmed ranking factor, and it’s one of the first things search engines use to determine user experience.
Why this matters for small businesses:
Imagine someone in your area searches “roof cleaning near me” or “Portland pressure washing,” finds your site… and then clicks away because it won’t load fast enough. You just lost a lead before they even saw your offer.
How to fix it:
Compress and properly size images
Use a fast, reliable hosting provider
Minimize unused code or plugins
Use caching and a CDN (content delivery network) for faster delivery
2. It Doesn’t Work Well on Mobile
Over 60% of all website traffic now comes from smartphones—and in some local industries, it’s closer to 80%. If your website doesn’t look great or function well on a mobile device, you’re pushing away more than half of your potential customers.
What mobile issues look like:
Text that’s too small to read
Buttons that are hard to tap
Layouts that don’t resize properly
Pages that force horizontal scrolling
Why this kills your results:
Not only does it frustrate users, but it also hurts your local SEO rankings. Google uses mobile-first indexing, which means it prioritizes your mobile experience when deciding where you rank in search results.
How to fix it:
Make your website fully responsive (adapts to all screen sizes)
Use larger, tappable buttons and clear navigation
Test every page on a real phone—not just a desktop preview
Prioritize content and calls to action above the fold
3. There’s No Clear Path to Take Action
A website without a clear call to action (CTA) is like a salesperson who never asks for the sale.
Even if your homepage is beautiful, if it doesn’t guide your visitors to take the next step—whether that’s calling you, booking a service, or filling out a form—they’ll leave without doing anything.
Common CTA problems we see:
Vague buttons like “Learn More” without context
Forms that are buried below the fold
No clear phone number or booking link
Pages with too many options and no focus
How to improve conversion:
Use direct CTAs like “Request a Free Quote” or “Schedule Your Service”
Place CTAs early and often—especially on mobile
Use sticky headers with a contact button
Keep forms short, simple, and trustworthy
4. It Looks Outdated or Feels Unprofessional
People decide in just a few seconds whether they trust your business—and your website is a big part of that first impression. An outdated website design can make your business look behind the times or, worse, like it’s no longer in operation. Even things like low-quality photos, inconsistent fonts, or clunky navigation can give off the wrong message.
What makes a website feel trustworthy:
Clean, modern design with consistent branding
High-quality images and real photos of your work/team
Clear contact info and an “About Us” page
No broken links, typos, or outdated blog posts
In competitive service industries, trust is everything. If your website doesn’t feel polished, potential clients may move on to a competitor who looks more professional—regardless of your actual skill or pricing.
5. It’s Not Built With SEO in Mind
Your website can’t generate leads if no one can find it.
Even the best-designed site won’t rank on Google unless it’s optimized for the keywords your ideal clients are searching for. That’s where SEO (Search Engine Optimization) comes in—and it’s often completely overlooked by DIY builders and cheap web designers.
What poor SEO looks like:
Missing meta titles and descriptions
No H1/H2 structure or keyword targeting
No local keywords like “roof cleaning in Lake Oswego”
Duplicate or thin content across pages
No Google Business Profile integration
What good SEO looks like:
Every page targets a specific keyword or service
Meta data is filled out and designed to increase clicks
Internal linking connects blog posts and service pages
Content is built to answer real customer questions
Schema markup helps Google understand your services
What Makes a “Good Website” in 2025?
At MomentumX, we define a good website as one that does three things:
Shows up in search results (SEO)
Loads fast and works on every device
Turns visitors into customers with clear CTAs and strong UX
You don’t need a flashy, complicated website—you need one that’s built with intention and built to work. That’s what we help businesses create every day.
🚀 Want a Website That Brings in Leads—Not Just Looks Good?
Whether you’re a pressure washing company in Portland or a real estate agent in Bullhead City, we’ll build you a custom website that works harder than your competition’s.
✅ Optimized for Google
✅ Mobile-responsive and lightning-fast
✅ Designed to convert real customers
📞 Ready to stop losing leads? Schedule and appointment with MomentumX today.
