Why Not Ranking Is Killing Your Business

“If your company is not on the first page of Google, You do not exist” - Sabri Suby

Introduction:

If you run a company odds are that you either have a website or need one. If you have one great and if you need one, get one. This down the road is your everything from your automated lead flow capture systems to your first impression from 89% of your clients.

This article I want to really hammer in the importance of why ranking on Google is so important for any business small or large. Where do you think most people go when they need your services?

With that said, here are 5 reasons why ranking on Google is so important!

1. Most people will never scroll past the first page.

 90% off all people looking for a service on Google use a company they see on the first page. This means if you are not ranking you are missing out on 90% of the leads that are looking for your service right now! In many industries just getting on the first page is pure gold, it makes everything about doing business just easier. Don't even get me started on the golden 3...

2. Organic Traffic Brings Consistent, High-Intent Leads

Getting organic traffic is a different level than social media. If you rank on the first page of Google the leads just flow in. These are leads that are looking for your service right now. Being on page one, you get a chance to be seen as a company and not just be a ghost. This leads to massive amounts of leads that are just tire kickers.

3. Builds Trust and Credibility

It doesn't matter how young or small your company is. If you have a good looking and well optimized website ranking high on Google it is instant trust. I mean why else would you pop up on my Google search? Have you ever doubted a company on page 1 of Google? It's a way for any company established or not to have that established persona.

4. Beats competition every time

The higher you rank on Google the more leads you get. Logically it make sense but really let that sink in for a second. Any business that claims the #1 spot on Google wins. 28% of people choose the first company that pops up on Google. 2nd place gets around 15% and 3rd gets about 10%. This is a massive amount of people in any given industry and no matter what company you run, you would become the default option.

5. Leads from SEO actually convert

Unlike many other ways to get leads, Google leads actually convert to paying customers. Many other platforms give you a lot of tire kickers because you are targeting people that may or may not be looking right now. A good example would be Facebook ads. If nailed properly is a great way to get leads but the problem is you are targeting a lot of people who might not even want your service done right now. Google SEO doesn't have this problem. People searching "Pressure washing companies near me" are normally get booked within a day.

Why does this matter? This is important because you can fine tune a strategy to get leads at dirt cheap prices over time with an optimized SEO strategy. Platforms like Facebook when you stop running ads you stop getting leads. Optimizing to be page 1 on Google doesn't have that issue. Even just ranking well on Google opens up the possibility to just dominate the competition on the Google Ads side of things.

This is more of a long term game plan and with aggressive SEO strategies could still take 6 months to rank #1 on Google. Once you do rank #1 though business is booming faster than you can keep up.

9 Fun Facts About Ranking 1st Page Of Google:

If you weren't convinced already here are some solid facts about ranking 1st page of Google.

• The #1 Spot on Google gets 28% of all clicks and first page gets 91%. How many people Google your service?

• Less than 1% of people click on a page thats on the 2nd page of Google. They don't exist.

• The average company on the 1st page, not #1 rank, make on average 2x more revenue than companies that don't. Sounds not too crazy but what would your companies revenue x2 be?

• Users form an impression of your website in the first few seconds. This means even if you are ranking extremely well, you could still lose clients over something as simple as layout and load times.

• 60% of all searches come from mobile devices. Having a website that specifically optimized for mobile devices not only helps user experience but is essential for ranking well.

• 75% of people never leave the 1st page of Google and even when they do they never click on websites outside the 1st page.

• SEO drives 1000%+ more traffic than social media post when done correctly.

• Googles Algorithm uses over 200 ranking factors when deciding who to put on the 1st page.

• Ranking high long term reduces ad spend. Once you secure that #1 spot you can rely less on paid ads because of the amount of organic traffic you would be getting. It is still recommended to do both but when it comes down to it, you aren't reliant on that ad spend to generate business.